Arcades were a dying breed not too long ago. At the advent of video games arcades were the only place you could go try the latest titles. But the invention of gaming consoles slowly brought arcades into decline. That was until the release of functional virtual reality technology.

Virtual reality arcades are now all the rage. Most people can’t afford a VR headset for their own home. Or they simply lack the space to properly enjoy them. VR arcades offer a fully immersive VR experience for groups of friends or single players.

Running a VR arcade can be an extremely profitable and rewarding venture. But there are a lot of things you need to consider before you open to the public. This guide will help you better understand the complexities of running your own VR arcade.

The Right Equipment

We will assume that you have already secured a good location to run your VR arcade from. One with lots of space and multiple rooms so you can host multiple groups at once. After that the main thing you need to consider is the equipment.

Most VR arcades won’t use the mainstream VR headsets such as Meta Quest or the Oculus Rift. They are too expensive and often restrictive in what programs you can run. Varjo Aero is a great brand for VR arcades to use. They are comfortable, sturdy, and come with no annual subscriptions. Meaning you get access to all the necessary software.

You will also want a number of VR accessories as well to enhance the player experience. Alongside the standard controllers you might look at getting guitar controllers, gun controllers, and omni-directional treadmills. Haptic feedback jackets are also a great way to increase the player’s immersion.

Storage

VR arcades naturally need a lot of hardware to function. And you will also need to invest in a lot of backups as well. Breakages happen. So you need replacements on standby while you repair any broken bits of kit. To that end you will want to invest in proper external storage.

There are two reasons for that. First, security. VR arcades present a pretty target for thieves. So keeping a lot of your more expensive equipment offsite when not in use is ideal. Having an external storage unit will also make it easier for you to switch up the themes of your rooms.

Secondly, insurance. You will naturally need to take out business insurance and public storage insurance. But the business and public storage insurance cost will be significantly cheaper than trying to insure just your business. Business insurance firms will likely lower your premiums if you can guarantee your more expensive equipment is safely secured offsite.

Change Your Games

The biggest draw to a VR arcade is the ability to step into another world. To immerse oneself in a different reality. To that end you want to ensure you are offering your customers a wide range of games to play. Much like how an escape room company will often change the themes of their rooms, you should constantly be adding new environments and games for your customers to enjoy.

You can keep a few of your rooms consistent. The classic zombie survival VR experience is one that people love. But you should have a few rooms that switch games every few weeks. One week it could be a game room focused on exploring a fantasy dungeon. The next week it could be a team game about piloting a starship.

Social Media Marketing

VR technology is at the forefront of the digital age right now. And, as such, you will need to focus your marketing more in digital spaces. Social media is the most powerful tool at your disposal for this.

You should be creating content every few days to post to your social media pages. Videos of customers enjoying your kit. Advertisements for your new games. Reels highlighting what kit you are using. Consider parenting with the company you buy your kit from to create joint social media posts. This is a great way to boost relations with them while also bringing in new followers.